Selling

Maximizing Impactful Exposure With Custom Marketing
Now that your property has been optimally enhanced to achieve our goal selling price, it's time to capture the essence of our remarkable transformations. Through captivating photographs and exceptional videography, we document our final product so that it can be strategically shared. Once we've completed these media assets, our in-house marketing team creates and executes a tailored marketing strategy designed to maximize impactful exposure and meet your sales goals. This may include conversion copywriting, targeted digital and print campaigns including email marketing and SEO, private and community-wide events, as well as an entire website dedicated specifically to your property. We use data-driven approaches to ensure your listing reaches its intended audience effectively. Once live, we carefully monitor the listing’s “click to save” ratios on popular real estate sites as well as heat maps of which buyer geographies are most interested in your luxury property. These insights help inform continued marketing.

Building Desire & Fostering Action
Once we've generated a handful of parties with serious interest, we prioritize personalized interactions to nurture them into potential offers. This involves promptly responding to any inquiries, providing detailed property information, communicating with them or their agent to be in mutual understanding, and creating an environment where potential buyers feel comfortable and informed so that they don’t hesitate to move forward. Our approach is centered on building desire and fostering action resulting in offers for you.

Celebrating a Successful Offer
Once we've received, refined, and accepted an ideal offer that's conducive to both parties, it's time for celebration! This step marks the successful culmination of your selling journey. At this point, we shift gears and guide you through the necessary paperwork and formalities required to bring the offer to a successful and smooth close, ensuring a seamless transition to the next exciting chapter of your journey. The work continues as we help manage other contingencies such as inspection requests and repairs, and appraisal timelines and gaps if the offer is not cash.

Ensuring Your Property’s Pristine Condition
Next, our team helps you find and meet with skilled professionals to address any necessary repairs or improvements to be made. Upon your approval of bids, these repairs and improvements are completed by licensed professionals. Parallel to this timeline, if the buyers are using a lender to finance the purchase, then a financing contingency must be removed in order for the sale to go through. In this case, their bank will be ordering a home appraisal to assess the property value, taking into account the enhancements made. Our goal is to ensure that your property is appraised at its highest possible value, but sometimes there is a gap between the agreed-to price and the value the appraiser places on the property. If there is a gap, your real estate agent will carefully negotiate through this on your behalf. Our goal is to keep both parties satisfied during this step to ensure the deal stays moving forward toward a smooth closing.

Ensuring New Owner Satisfaction
Before the final handoff, buyers typically prefer to conduct a thorough home reinspection to ensure that all home repairs were successfully executed as requested. Once completed and satisfactory, the inspector and/or buyers may visit the home one last time before the closing date for a final walkthrough to verify the proper visual condition of the property and make any needed measurements. Impeccable condition for the new owner allows no room for surprises and ensures a smooth transfer of ownership.